In order to know how much each company should invest in Google Ads, some factors must be taken into account, such as average ticket, region of operation, segment, competition, keywords and customer objectives.
The advertising space is disputed by all advertisers who have active campaigns on pre-defined keywords in the auction format, which means that your ad will not appear 100% of the time for 100% of users.
The best strategy for your account is not always to be in the first position.
A good position has as main factor the auction and how much you are willing to pay per click, but this factor alone does not guarantee the best returns.
Google Ads is a complete tool and offers several channels for us to apply strategies to achieve your goals.
• Conversion: with the conversion tags installed correctly, the tool will be able to measure which campaigns obtained the best results (sales or contacts), enabling optimizations more effectively;
The Clickthrough Rate, or CTR (Clickthrough Rate), is a key performance indicator (KPI) that translates the number of times your ad was clicked divided by the number of times it was printed (Impressions / Clicks).
It is a score from 1 to 10, generated by the Google system, to evaluate three important factors of your campaign: